Welcome, I’m Samantha

the modern plant based lifestyle


Looking back, I see three worlds I’ve danced between – the world of wellbeing, design and helping others to blossom.

Everything I’ve done fits into one of the above. From art directing, writing, styling and photography to yoga, holistic therapies, vegan nutrition and plant based consulting.

I’m a certified vegan nutritionist, yoga instructor, holistic massage therapist, reiki practitioner and corporate stress consultant as well as an experienced designer, writer, photographer and spa director.

I’ve studied in India, Thailand, the UK and South Africa and my career has taken me from the Cape Town fashion world of styling and art directing to Spa Director of international five-star luxury hotels.

I’ve travelled to beautiful places all over the world (Vietnam and Italy are my favourites) and lived in cities like Cape Town and London.

I’ve photographed, written, styled, massaged, taught yoga, done reiki, designed brands, consulted to startups and creative entrepreneurs, written Ebooks, directed luxury spas and hosted PR events. (I’ve also worked at a vet and through the years, an assortment of  jobs that ran from the sublime to the downright bizarre, from the film set of Batman to Madonna’s birthday party, but that’s another story.)

My happy place is The Vegan Bliss Co.

A kind and ethical company, that I created to encompass all three worlds.



We are a plant powered company that promotes local businesses and focuses on fresh design and plant based consulting for ethical entrepreneurs.

Our design studio offers beautiful, conscious design and business consulting – lending our expertise and giving guidance to ethical brands, helping them with everything from product development and menu engineering to training and PR.

As a fellow plant based business, we share your values and want you to succeed, so that in turn, you can help others lead happy, healthy, plant based lives.

We strive to implement a sustainable practice in what we do, that’s why we prefer to work with people and brands who care.

We’re ready when you are.


Our beautiful Vegan Bliss magazine highlights and celebrates voices, products and places from around the world.

Strong, wise, compassionate plant based superheroes who range from Rwandan chefs to Romanian recipe developers. They’re all inspiring and passionate about making the world a kinder place, one meal at a time. 


I truly believe that the more we embrace a plant based lifestyle, the better, kinder and healthier our world will be.

You believe that too.

We look forward to supporting you on the bright and beautiful journey towards feeling better, living healthier and presenting the best version of your ideas to the world.

Love, Sam xo