Welcome, I’m Samantha

modern plant based living


Throughout my life, I’ve traveled along three paths – Wellness, Design and Teaching.

From art directing, writing, styling and photography to yoga, holistic therapies, vegan nutrition, and consulting.

I’m a certified vegan nutritionist, yoga instructor, holistic massage therapist, reiki practitioner and corporate stress consultant as well as an experienced designer, writer, photographer and spa director.

I’ve studied in India, Thailand, the UK and South Africa and my career has taken me from the Cape Town fashion world to Spa Director of international, five-star luxury spas.

I’ve traveled to beautiful places (Vietnam, Turkey and Italy are my favorites) and lived in Jhb, Cape Town and London.

I’ve photographed, written, styled, massaged, taught yoga, given reiki, designed brands, consulted with creative entrepreneurs, directed luxury spas and hosted PR events. (I’ve also worked at a vet and an assortment of  jobs that ran from the sublime to the downright bizarre, from the film set of Batman to washing dishes, to working as a hostess at Madonna’s birthday party, but that’s another story for another day.)

My happy place is The Vegan Bliss Co.

A kind and ethical company, that I created to encompass all three paths.



We are a plant powered company that supports local businesses and focuses on fresh design and plant based consulting for ethical entrepreneurs.

Our design studio offers beautiful, conscious design and business consulting – lending our expertise and giving guidance to ethical brands, helping them with everything from product development and menu engineering to training and PR.

As a fellow plant based business, we share your values and want you to succeed, so that in turn, you can help others lead happy, healthy, plant based lives.

We strive to implement a sustainable practice in what we do, that’s why we to work with people and brands who care.

We’re ready when you are.


V I K A – our beautiful Vegan Bliss Co magazine, highlights and celebrates voices, products and places from around the world.

Strong, wise, compassionate plant based superheroes who range from Rwandan chefs to Romanian recipe developers. They’re all inspiring and passionate about making the world a kinder place, one meal at a time.


I truly believe that the more we embrace a plant based lifestyle, the better, kinder and healthier our world will be.

We look forward to supporting you on the bright and beautiful journey towards feeling better, living healthier and presenting the best version of your ideas to the world.

Love, Sam xo